Our story
Que Rico is about making artisan crisps properly — from the soil our potatoes grow in, to the way every crisp is hand cooked, seasoned, and shared. What follows is the passion and commitment behind Que Rico crisps.
Where it all begins
Special potatoes, grown in harmony with nature
In the heart of Spain’s Castile and León, our beautiful potatoes have grown in the same region for centuries. Our farmers work with the unique natural conditions that produce potatoes perfectly suited for crisping — full of flavour, with an ideal light texture and golden colour.
By sourcing directly from local farmers, we keep everything rooted in the local community. It means superior potatoes, fewer compromises, and supporting the people who know the land best.
Hand cooked the traditional way
Cooked in 100% Spanish olive oil
Once harvested, our potatoes are traditionally batch cooked in 100% Spanish olive oil. This slower, more considered process creates crisps that are wonderfully light, never greasy, and irresistibly crunchy.
Cooking in pure olive oil is not the easy option — but it is the right one. It lets the quality of our potatoes shine through while delivering a sumptuous, satisfying crunch that sets Que Rico apart from all other crisps.
Iconic flavours of Spain
Traditional, an authentically Spanish experience.
Each crisp is seasoned with flavours inspired by Spain’s rich culinary heritage — from smoked Pimentón paprika and serrano ham to Manchego cheese and rosemary. Every flavour is carefully balanced to be bold but refined, punchy yet natural.
It is where provenance meets passion, turning simple ingredients into an experience you will want to come back to.
Powered by renewable energy
A lighter footprint, from field to fryer
Sustainability matters to us, not as a trend, but as a responsibility. Castile and León is one of Europe’s leading regions for renewable energy, with up to 90% of its energy generation coming from wind and solar power.
Que Rico production benefits directly from this clean energy mix, meaning a significant part of our process is powered by renewables. It is another way we keep things lighter — for the crisps, the community, and the future of us all.
Discover our flavours
